In this solo episode of Emerging Brands Podcast®, I’m taking you behind the scenes of building a brand strategy that can turn an early-stage idea into a standout CPG brand. I share how I help first-time, bootstrapping food & beverage founders create a clear roadmap for success—one that earns shelf space, generates buzz, and connects deeply with consumers.

From crafting a compelling brand story and defining clear differentiators to identifying your hero product and truly understanding your ideal customer, I walk you through the key elements every founder needs before launch. We’ll dive into retail positioning, activation strategies, brand partnerships, and storytelling techniques that help you not only get on shelves—but stay there.

Inside the Episode:

• How to identify what will make your brand stand out

• How to define who will shop your brand

• How to create buzz and sales while bootstrapping your launch

Listen in for practical insights you can start applying today, and DM me your email to get my Brand Strategy Q&A—a powerful tool to help you organize your vision and spot the gaps before launch.

This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!