Samantha Sherman's career started in the fast-paced world of fine dining. From working at an esteemed restaurant in Boston to managing a team for celebrity chef Mario Batali, she quickly found success. But after a decade in the industry, the pandemic prompted her to take a new, more personal path.

Samantha leaned into a passion for healthy living and wellness, enrolling in the Institute for Integrative Nutrition. What began as a way to meet clients quickly evolved into The Hampton Grocer, a farm-to-front-door delivery service in her new hometown of Montauk. The business eventually grew into a thriving granola company with multiple flavors — all baked with love.

Inside the Episode:

• How Samantha started to get her granola into people's hands by putting her product out at local farmers markets, getting direct feedback from customers that helped her build the brand

• The pivotal moment of recognizing and embracing a product-market fit, shifting from a delivery service to a focused granola company based on customer demand

• The importance of strategic growth, scaling a beloved family recipe from small, nine-jar batches to a thriving CPG brand while maintaining quality and authenticity

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This podcast episode was made possible by Hummingbirds

Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. Learn more!