What if a great business was built like a handmade mixtape? A lovingly crafted experience that is as much a love letter from its founder as it is custom-tailored to its audience.

Before Jeni’s Splendid Ice Creams became a household name, Jeni Britton was a 22-year-old art school dropout scooping her ice cream creations at a farmers market in Ohio. She didn’t have investors, connections, or a playbook. What she did have was a vision - not just for ice cream, but for connection.

Jeni believed her bold ice cream could be a conduit for something bigger: a place where people feel seen, conversations happen naturally, and strangers become community. Over the next two decades, she bootstrapped her way from a small counter to a nationally recognized brand by doing everything the slow, hard, old-fashioned way — one customer, one flavor, and one act of service at a time.

She refused shortcuts. She prioritized people. And she built her company like a handmade mixtape — crafted with intention, risk, rebellion, and love.

In this conversation, Jeni explains what true entrepreneurship really is: not hype, not hyper-growth, and not chasing venture capital, but the courage to follow a vision long enough for it to start leading you. We talk about the creative process, the power of service, the lessons learned from young employees, the myth of “scalable ideas,” and how walking in the woods helped Jeni discover her next chapter - Floura.

Jeni’s story is a reminder that the best things in life - and in business - take time, heart, and a willingness to make something beautiful even when no one is watching.

This is A Bit of Optimism.

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This episode is brought to you by the Porsche USA Macan

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Visit Jeni's Splendid Ice Creams: 

https://jenis.com/

Check out Jeni’s newest venture — Floura: 

https://www.floura.com/