We’re slowing things down—in the best way possible. I’m joined by Michelle Simmons, founder of Slow North, a natural lifestyle brand born in Austin and built on intention, creativity, and calm.

What started in her garage with a pot, hot plate, and a vision for clean-burning candles has grown into a thriving business rooted in sustainable practices, handcrafted products, and community connection. 

We talk about the messy middle of entrepreneurship, the value of listening to your gut (and your customers), and how to build a brand that truly reflects who you are. Whether you’re a maker, a dreamer, or somewhere in between, this conversation is a warm hug and a gentle nudge to keep going.

So grab your favorite candle, take a deep breath, and let’s dive in.

TAKEAWAYS

• Started Slow North after becoming more conscious of the products in her home.
• Slow North's mission is rooted in transparency and sustainability.
• Starting at farmers markets provided valuable feedback for product development.
• Investing in a business coach can provide necessary guidance and accountability.
• Sustainability in packaging is a priority for modern businesses.
• Balancing family and business requires intentional time management.
• Lifelong learning is essential for personal and professional development.

LINKS 

Listen on Apple: 

Listen on Spotify:  

Watch on YouTube: https://youtu.be/OdZ-UOmyyJ8

Follow Slow North on Instagram

Shop Online  -⁠⁠ https://www.slownorth.com

Follow Brush Strokes Pottery on ⁠Instagram ⁠

Shop Ceramic Cactus - ⁠⁠https://brushstrokespottery.com⁠⁠

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