We're diving into the artistic side of the food industry with a guest who has turned cookie decorating into a viral sensation. I mean who hasn't paused while scrolling on social media to watch an intricate cookie decorating video?  It's a true art form, and Hayley Evans of Hayley Cakes and Cookies has mastered it. Her childhood love for doodling and baking, inspired by her mom, led her to start a side hustle decorating cookies at age 19 in her college apartment which quickly blossomed into a a thriving business with 4 locations and national recognition. Join us as Hayley shares her journey and the challenges she's faced as she expands her growing business.

This episode truly was so special. Hayley was our first in-studio guest so we definitely had a lot of fun laughing, chatting business and dealing with a few dog interruptions. You will be able to watch the full video of this conversation on our YouTube channel - I’ve linked it below. But without further ado let’s get started

Takeaways

• Taking risks and offering something unique sets you apart from others.


• Managing people and creating a positive work environment is crucial.


• Social media can be a powerful tool for business growth.


• Having a passion for creativity and baking is essential.

• Being present and engaged with others is important.


• Imposter syndrome is common, but it's important to recognize your own value.


• Finding inspiration in nature can fuel creativity.


• Collaborating with others in the industry can be inspiring and motivating.


• Taking time for yourself and enjoying the process is important.


• Having a supportive network is crucial for success.


• Being open to creative freedom and embracing new trends is important.


• Adapting to trends and staying current is important in the social media landscape.

Topics

#cookiedecorating #icedcookies #baking #cakedecorating

Chapters

00:00 Introduction and Childhood doodling

02:31 The Art of Cookie and Cake Decoration

09:04 Life Lessons to Manage Employees

16:51 Finding Inspiration in Nature 

21:02 Cookie Videos Going Viral on Social Media

27:32 Advice for Younger Self

28:32 Facing Imposter Syndrome

29:44 Writing a Cookie Decorating Book

33:07 Where to Find Hayley Cakes and Cookies

LINKS 

Watch on YouTube:  https://youtu.be/cnC2KJFNkDc

FOLLOW:

Hayley Cakes on instagram https://www.instagram.com/thehayleycakes/

Shop Online https://hayleycakesandcookies.com

Order the Cookie Cookbook https://www.amazon.com/exec/obidos/ASIN/0760371598/creativepubco-20

Brush Strokes Pottery on instagram

Shop Ceramic Cactus - https://brushstrokespottery.com

NOMINATE AN ARTIST:

If you’d like to nominate an artist (can be yourself) send us an email at info@brushstrokespottery.com