DiscoverIdea to StartupA Startup Storytelling Framework for Non-Storytellers (top 1% classic)
A Startup Storytelling Framework for Non-Storytellers (top 1% classic)

A Startup Storytelling Framework for Non-Storytellers (top 1% classic)

Update: 2025-07-31
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Description

Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.  

00:30 Storytelling for your startup
03:24 The Two Reasons for the Barefoot Son Story
07:09 Smooth Jazz
07:37 The Three Ruls of Good Storytelling for Entrepreneurs
08:45 Rule 1: Good Stories Are About Speed
10:44 Rule 2: You Don’t Matter
11:39 Rule 3: A Good Story is Earned
12:22 Mise En Place
14:10 The Ingredients of Your Story
17:09 The Accelerants
19:24 Airbnb Interior Design
23:23 The End: Montaigne

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A Startup Storytelling Framework for Non-Storytellers (top 1% classic)

A Startup Storytelling Framework for Non-Storytellers (top 1% classic)

Brian Scordato, Brian Scordato | Tacklebox