How to Find and Solve Hard Problems (feat. a used car salesman and The Problem Hunters) ITS classic
Update: 2025-10-23
Description
Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.
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