How to Flounder Effectively
Update: 2025-07-24
Description
Most startup advice says you need to be "maniacally focused" on one thing. I disagree. You need to balance your focus with some good old fashioned floundering. This episode is about the balance - when to focus and when to flounder - and how to build each skill. We even built a framework to help you out - The Four Rules of Floundering.
- The Let's Actually Run Customer Interviews Workshop - a 10-day program that'll help you actually, finally, run proper customer interviews. This will kickstart your business. $150 through July 31 with code "EARLY"
- Flounder Mode
0:00 Let’s Run Customer Interviews Workshop
01:12 Mailbag
02:44 How to Flounder
03:56 The Idea: Community Investment Circles
07:11 When is it time to become “maniacally focused”?
10:35 The Four Rules of Floundering
15:26 Floundering’s real value: longevity
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