Marketing doesn’t have to feel overwhelming or like you’re constantly chasing the next big thing. What I’ve learned–and what I often share with my coaching clients–is that business growth is cyclical, not always linear. Some months are booming, others are quieter, and that’s completely normal. What truly moves the needle is showing up consistently, with intentional marketing that speaks to the right people in the right way.

I’ve found that combining online and offline strategies creates the most impact. That might look like showing up on social media, running a few targeted ads, sending newsletters, and then backing that up with community involvement, networking, or even a good old-fashioned phone call. It’s not about doing everything, but about doing a few key things really well–and doing them consistently.

In this episode of The Property Management Podcast, I’m sharing practical, actionable strategies that will help you simplify your marketing and focus on what actually works. I talk about building visibility, boosting client retention, and creating sustainable success through multi-channel efforts–without the burnout or overwhelm.

"Growth doesn’t always look like a straight line up–it’s a roller coaster. Some seasons are for planting, others for harvesting." - Kylie Walker

We explore:

• Effective marketing strategies in the property management industry
• Holistic approach to marketing combining online and offline efforts
• Understanding business growth as a non-linear process
• Importance of visibility, client retention, and stability in business
• Key online marketing tools: social media, paid ads, and video content
• Building trust and familiarity through consistent and valuable content
• Offline marketing strategies: networking, attending events, and community involvement
• The significance of data gathering and cold calling for client conversion
• The long-term nature of business growth and the importance of consistency
• Evaluating and balancing marketing efforts across different channels

Connect with Done For You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/

Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

12-Month Client Communication Plan for Property Managers: https://courses.thatpropertymum.com.au/12-month-client-communication-plan-for-property-managers

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum