A returning sense of normality has been highlighted with the kids heading back for a new school year. So, in keeping with the theme of new beginnings, this special episode of the Agri-Food Comms Cast explores the numerous routes to taking the leap into #AgCareers.

A career in agriculture can entail much more than working on a farm, with the #FarmToFork initiative demonstrating just that. There is a vast range of careers throughout the food supply chain with numerous industries supporting the farming sector such as science, finance, policy and, of course, communications!

Christine Tacon CBE, chair of Red Tractor and the MDS scheme, joins our host Catherine Linch to discuss the wealth of opportunities available to those who want to climb the ag career ladder. These include the well-known MDS graduate scheme. This dedicated two-year programme delivers first-hand experience through diverse work placements to give candidates broader experience and insight into what the sector can offer.

Christine highlights the challenges that agricultural employers are up against when promoting their vacancies to fresh-faced graduates. Many are oblivious to the diversity and dynamism of roles within the agricultural sector. She says big-name brands often take the lead when it comes to graduate employment, due to students’ lack of knowledge about the scope of the sector.

A shining example of how graduates can get ahead in ag, is our second podcast guest. Pinstone account manager and face of NFU campaigns – Ali Parker. Ali gives us an insight into her personal career journey from graduating from The University of Reading, to how the NFU graduate scheme paved the way for her career in comms at Pinstone. Ali is part-way through the Tesco Future Farmer Foundation programme and explains to us how these initiatives have advanced her knowledge of the sector, and encourages others to explore the various routes available.

At Pinstone, we’re passionate about career progression and providing opportunities to climb the career ladder is something that really resonates with us. If you haven’t already, check out our Pinstone Ladder blog series where you can read more about Ali’s journey with Pinstone and the Tesco Future Farmer Foundation scheme.

The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk