In this month’s episode of the Agri Food Comms-Cast, we’re delving into the audio channel of podcasting; two years on from launching the Agri-Food Comms Cast.

Host Catherine Linch welcomes Johann Tasker, chief reporter at Farmers Weekly and co-host of the Farmers Weekly Podcast. Johann joins us to discuss how their podcast is structured and its range of focus, format, and frequency.

Alongside them is marketing director at The Chartered Institute of Marketing (CIM) and sustainable marketer Gemma Butler who is also host of the ‘Can Marketing Save the Planet?’ podcast, who explains the role for podcasting within a wider content strategy.

They also explore the techniques for captivating an audience and we even get an insight into some of their favourite podcasts. Definitely worth a listen for anyone considering producing their own podcast.

The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to engage your audience authentically on your sustainability story. www.pinstone.co.uk