Welcome back to the Foremost Media Marketing Chat Podcast! In this episode we spoke with Laurie Andres, the marketing manager over at NORD Drivesystems. Originally in IT, she started doing freelance web design on the side. Eventually she made the switch and hasn't looked back! Today, she spoke with us on her interactions with the C-suite, how easy rich media content can be, and how to do social media right! (and that comes from experience)

Time Stamps:

• 0:00 - Introduction


• 3:08 - Marketing 101


• 8:17 - Rich Media Video Content/Nord's LinkedIn Success


• 14:13 - You need to have a plan


• 15:14 - The challenge of marketing budgets


• 19:04 - When you approach a C-suite about extra budget, how important are the ROI numbers?


• 22:42 - Affiliated Distributors Success


• 26:00 - Laurie's Marketing Resources


• 29:41 - Are there any marketing successes that you're most proud of so far?


• 32:38 - The problems with going a 100% digital


• 35:41 - Nord's digital marketing expansion


• 39:04 - Data and reports are not the end all be all for everything


• 43:26 - Parting Insights

Resources Mentioned:

• The Association of Strategic Marketing


• Social Media Today


• HubSpot Marketing Blog


• Content Marketing Institute


• Foremost Media Blog

Find more marketing insights and show notes here.