Navigating a New Internet w/ Kevin Pawlowski of Chemtronics/Techspray
Description
Welcome to the new and improved Foremost Media Marketing Chat Podcast where we interview some of the most infuential marketers in the manufacturing space to get some of their invaluable insight in both respective industries! In this episode we spoke with Kevin Pawlowski, the marketing and communications manager over at ITW Contamination Control Electronics/Chemtronics/Techspray. He's been in the industry for over 30 years and has done quite a bit ranging from being the first to market on a florist system before digital marketing existed to buying 1,000 magic 8-balls!
Time Stamps:
0:00 - Introduction
2:03 - The New Internet
4:51 - Privacy as the Biggest Challenge to Marketers
12:52 - "The Father of Spam"
15:33 - Continuity is key for a successful marketing program
24:43 - The Magic 8ball Story
29:09 - Anything you want to leave us with?
30:40 - Jon joins in
34:38 - Goodbye
Resources Mentioned:
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