<figure class="alignright size-medium"><figcaption class="wp-element-caption">Areti Iles</figcaption></figure>

Episode 148: Markus Erlandsson and Malin Martnes chatted with Areti Iles from Telefonica Tech about AI Adoption. Areti talks about what type of AI she focuses on and what types of failures she sees the most. Her recommendations to get going and what she thinks the future trends for AI are.

Bio

With over 15 years in the technology sector, Areti is Head of Professional Services at Telefonica Tech’s Microsoft Business Applications division. Over her career as a Dynamics 365 & Power Platform solution architect and consultant, Areti has delivered a wide range of complex projects for FTSE 250/500 companies across a number of sectors, while also leading the Reading Dynamics 365 and Power Platform User group, speaking internationally on AI adoption and dedicating herself to encouraging and advancing others’ careers in the technology industry.

Links

https://learn.microsoft.com/en-us/azure/cloud-adoption-framework/scenarios/ai/strategy

https://www.microsoft.com/en-us/security/business/microsoft-purview

https://aretiiles.com/

https://aretiiles.com/2025/04/14/the-future-of-ai-adoption-trends-and-predictions-for-2025-2030/

https://www.linkedin.com/in/aretiiles/   

https://www.microsoft.com/en-us/ai/responsible-ai