In this episode, Bill Scully and Bill Hunt discuss the critical issue of AI Overview hallucinations—when artificial intelligence generates incorrect or completely fabricated information in search or chat results. They drill down into how these AI errors fundamentally undermine trust and credibility in digital content, creating significant risks for businesses of all sizes.

The conversation also leads to real-world examples of misinformation and the potential consequences for businesses, urging listeners to adopt a proactive approach to managing their online presence and ensuring the accuracy of their information.

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Hosts: Bill Hunt and Bill Scully

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Full show notes: ⁠

https://internationalwebmastery.com/international-web-effectiveness-podcast/ai-hallucinations-in-search/

Barry Schwartz Study: AI Search Engines Are Confidently Wrong Too Often:

https://www.seroundtable.com/ai-search-engines-wrong-39038.html

Implementing your Answers Management Strategy by Bill Hunt:

https://www.back-azimuth.com/implementing-your-answers-management-strategy/

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Soundbites from:

AI Search Has A Citation Problem By Klaudia Jaźwińska and Aisvarya Chandrasekar:

https://www.cjr.org/tow_center/we-compared-eight-ai-search-engines-theyre-all-bad-at-citing-news.php

AI Link Hallucinations: Are they harming your brand? by Dixon Jones

https://waikay.io/link-hallucinations/

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Check out our main YouTube channel: https://www.youtube.com/@InternationalWebMastery

Or visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/

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