In this episode, Bill Scully and Bill Hunt break down the hreflang x-default tag for international SEO. They explain what it does, common mistakes, and why using it correctly matters for global websites.

They talk about why you should create a country-language matrix, issues with x-default setup, and how to implement IP redirection and x-default.

They also discuss how Looker Reports can help spot hreflang problems and why a well-planned approach to x-default is key for different markets.

____________________________________________

Hosts: Bill Hunt and Bill Scully

Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-25-hreflang-x-default-explained-a-guide-for-international-seo/

Mastering HREFLang x-default -https://internationalwebmastery.com/blog/mastering-hreflang-x-default/

Bill Hunt's Hreflang Advanced Masterclass - https://learn.internationalwebmastery.com/courses/implementing-hreflang

Free Looker Studio Dashboard - https://lookerstudio.google.com/u/0/reporting/8d5c7d57-6dfd-4092-939a-8a647daece66/page/p_b8g3c3ap6c

___________________________________________

Looking for more episodes like these?

Check out our main YouTube channel: https://www.youtube.com/@InternationalWebMastery

Or visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/

____________________________________________

Join our Facebook Group:

► Public - https://www.facebook.com/groups/1097711877977484/

____________________________________________

Follow us on:

► Facebook: https://www.facebook.com/internationalwebmastery/

► Instagram: https://www.instagram.com/internationalwebmastery/

► Twitter: https://x.com/IntlWebMastery

► LinkedIn: https://www.linkedin.com/company/international-web-mastery/