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AI Is Upending Media Planning and Buying

AI Is Upending Media Planning and Buying

Update: 2025-05-27

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Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT.ai is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better.

For Further Reading:

Learn more about MINT.ai: https://www.mint.ai/

Building Effective Agents (Anthropic):

https://www.anthropic.com/engineering/building-effective-agents

Listen on your favorite podcast app: https://pod.link/1715735755

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AI Is Upending Media Planning and Buying

AI Is Upending Media Planning and Buying

Greg Stuart, Rex Briggs, Mark Polyak