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How US Bank and Supergood Made an AI-Driven Campaign

How US Bank and Supergood Made an AI-Driven Campaign

Update: 2025-03-04

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Michael Lacorazza, CMO of US Bank, and Mike Barrett, Founder and CSO at Supernatural AI, set out to break the mold: to partner together on an advertising campaign for the large financial institution using innovative AI methods and achieving fast results. If you’re interested in how to partner with AI agencies to take your work to the next level, listen to this case study about “The Power of Us” campaign, and walk away with lessons for your own organization.

For Further Reading:

U.S. Bank CMO: Relationships Fuel Marketing Transformation

Inside the Campaign: How US Bank Used Artificial Intelligence to Fast-Track Its Latest Ads

Nate B Jones Substack

Listen on your favorite podcast app: https://pod.link/1715735755

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How US Bank and Supergood Made an AI-Driven Campaign

How US Bank and Supergood Made an AI-Driven Campaign

Greg Stuart, Rex Briggs, Mike Barrett, Michael Lacorazza