AI Mode, Gemini 3 & the Future of Search: Jes Scholz on What SEOs Must Do Now
Update: 2025-12-04
Description
In this packed episode, Jes Scholz joins Greg Sterling and Mike Blumenthal to explore where AI search is really headed. From conversational interfaces replacing the search box to the competitive implications of Gemini 3, Jes explains why Google’s index is shrinking, why publishers must evolve, and why consensus around brand salience — not keywords — decides visibility.
We also cover local search dynamics, review-based consensus modeling, multi-touch attribution myths, and how to create content that earns true distribution in 2025.
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