Google’s Action Links Crackdown, The “Declining” Open Web, and Siri + Gemini
Update: 2025-09-10
Description
We discuss Google’s new guidelines for Business Profile action links, the company’s conflicting statements about the health of the open web in an antitrust case, and Apple’s rumored partnership with Google’s Gemini to power Siri. Together, these stories highlight Google’s tightening grip on local businesses, the shifting economics of publishing, and how Apple’s AI ambitions could reshape search traffic and advertising revenue.
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