AI Polling Startup Electric Twin Raises £7M
Update: 2025-12-28
Description
Electric Twin, a startup backed by Atomico and led by former Boris Johnson advisor Ben Warner, has developed AI-powered polling technology. This tool, which creates AI focus groups, provides instant, accurate responses at a fraction of the cost of traditional surveys. With a success rate of 91%, its already been used to predict the 2024 US election. The company, which also includes ex-Number Ten advisor Alex Cooper, aims to revolutionize decision-making for governments and businesses by eliminating the wait for market research.
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