291 - Feeling lost in the ever-changing world of SEO? Or wondering if using AI for your website is going to get you smacked down by Google? 

You’re not alone—and this week’s episode with SEO pro Connor Walberg is packed with answers. We’re talking about how to use AI ethically and effectively to boost your rankings, create better content, and stop stressing over your blog strategy.

What to Listen For:

• What E-E-A-T is and why Google cares about it
• How to use AI tools like ChatGPT without sounding like a robot
• What “topical authority” means and how to build it
• Why blog content still matters (and how to make it easier with AI)
• How to brainstorm blog topics that actually attract clients
• What to ask ChatGPT before creating any content
• How photographers can use AI to stand out in local SEO
• The surprising way AI can help with backlinks and outreach
• Connor’s favorite prompts for optimizing website pages

If you’ve been staring at a blank Google Doc, dreading your next blog post or confused about how AI fits into your SEO strategy—this episode is your permission slip to make it easier. Connor breaks it down with practical advice, smart prompts, and a healthy dose of reality. Tune in and give your SEO a serious upgrade.

👉 And don’t forget to subscribe to the podcast and leave a review if this episode was helpful!

Resources from this episode: 

✨Connect with Connor- https://www.connorwalberg.com (Reference this podcast episode to get a free website audit!)

✨Master the craft of pet photography at the Hair of the Dog Academy – hairofthedogacademy.com

✨Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales – freedomfocusformula.com

✨Crack the code to booking more clients inside Elevate – freedomfocusformula.com/elevate

✨Discover the world of commercial pet photography- hairofthedogacademy.com/commercial

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