290 - Let’s talk luxury, artistry, and one-of-a-kind craftsmanship. 

In this episode, I chat with Amy and Tavis Guild about their journey into creating Guild Canvas, why offering high-end art matters, and how photographers can shift their mindset—and their pricing—by focusing on prestige. Warning: You might just throw out all your old samples after this episode.

What to listen for:

• Why Guild Canvas isn’t “just” a canvas—and what truly sets it apart.
• Why offering only one product can actually boost your sales (and confidence).
• How Amy and Tavis went from overwhelmed product menus to simplified, luxury-focused selling.
• The psychology behind prestige pricing—and how to tap into it.
• Why what you show and say determines what you sell.
• Marketing tips for attracting clients who value heirloom artwork.
• The myth of the “part-time photographer” and why profitability still matters.
• How charitable marketing and community engagement can attract your dream clients.
• Real-world sales insights—including how one studio removed all other products and never looked back.
• Tavis’s unique “Prove It” senior model (and why it works).

Whether you're ready to go all in or just want to test the waters with a price anchor, Guild Canvas is the kind of product that can truly shift your business. Simpler. More elevated. And more profitable. Go check them out and let them know I sent you!

Connect with Guild Canvas

• Guild Canvas Club Facebook Group
• Guild Canvas on Instagram
• Guild Canvas Website

More Resources

Master the craft of pet photography at the Hair of the Dog Academy – hairofthedogacademy.com

Stop competing on price, sell without feeling pushy, and reach consistent $2,000+ sales – freedomfocusformula.com

Crack the code to booking more clients inside Elevate – freedomfocusformula.com/elevate

Discover the world of commercial pet photography- hairofthedogacademy.com/commercial

Tired of slow inquires? Don't let anything impact your bookings or your success any longer. This free challenge will help you take control of your bookings so that you never feel stuck again.  Register here.

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
• Check out our recommended gear and favorite books.