AI Search, the 2026 Tax Reset, and the End of Generic Tax & Accounting Firms
Description
AI-powered search is fundamentally changing how people discover tax and accounting professionals — and the 2026 tax law reset is about to separate firms that are prepared from those that aren’t.
In this episode of The Growth Minded Accountant, Lee Reams and Rebekah Barton unpack two major forces converging at the same time:
• Why AI search tools are reducing visibility for generic tax and accounting websites
• How discovery now works when search engines synthesize answers instead of ranking pages
• What the 2026 tax reset means for client expectations, planning demand, and advisory opportunities
• Why narrative, authority, and clarity matter more than templates and keywords
• How firms can transition from compliance-heavy work to higher-value advisory without increasing headcount
This conversation isn’t about chasing trends or fear-based marketing. It’s about understanding how visibility, trust, and firm growth now work — and how growth-minded tax and accounting professionals can position themselves to win heading into 2026.
If you’re a CPA, EA, or tax professional thinking about the future of your firm, this episode will challenge how you think about discovery, positioning, and advisory growth.
United States
