Your Next Referral Might Come from an Algorithm
Update: 2025-10-21
Description
Referrals have always powered accounting firm growth — but what happens when word-of-mouth goes digital?
In this episode, hosts Lee Reams II and Rebekah Barton unpack how AI is quietly reshaping visibility, referrals, and client acquisition for accountants. From ChatGPT’s recommendations to Google’s new AI-driven search, algorithms are already deciding which firms get found — and which disappear.
You’ll learn:
- Why AI is the new middleman between you and your next client
- How algorithms interpret trust, authority, and authenticity
- The three moves every accountant should make now to stay visible
- Why “cookie cutter” firms are being erased — and how narrative wins
It’s not science fiction — it’s the next referral revolution.
Tune in to learn how to make sure AI knows your story before your competitors do.
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