AI Search is Here: How to Make Your Content Stand Out
Update: 2025-09-17
Description
In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit & TrustedLogin) are joined by James Baldacchino, Head of Strategy & SEO at Ellipsis, to dig into how AI is reshaping content strategy for WordPress products. James shares Ellipsis’ groundbreaking research into how products get chosen for inclusion in AI overviews, along with practical ways you can optimize both new and existing content to stay visible in this new search landscape.
We cover:
- ✅ How AI systems decide which products to highlight
- ✅ What makes content “AI-friendly” (and what doesn’t)
- ✅ Adjustments you can make to your current content strategy
- ✅ Opportunities to future-proof your marketing as AI search grows
If you want your product to stand out in the era of AI-driven search, this episode gives you actionable insights and clear steps to take advantage of the shift.
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