How to Balance Paying Yourself as a Founder While Still Investing in Your Growing Product Business
Description
As a WordPress product founder, figuring out when—and how much—to pay yourself can be one of the trickiest financial decisions you’ll face. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit) are joined by Chris Hinds, COO of Equalize Digital, for a candid discussion about the realities of founder compensation in a bootstrapped business.
We cover:
✅ How to decide when it’s the “right time” to start paying yourself
✅ Strategies for balancing founder income with reinvestment in growth
✅ The trade-offs between short-term sacrifice and long-term sustainability
✅ Real-world examples of what’s worked — and what hasn’t — from our guests' own businesses
Whether you're just starting out or trying to scale without outside funding, this episode helps you navigate the fine line between building a healthy business and making a living from it.
United States
