DiscoverMeikes Raumzeit: Von CX bis KIAI on the Fast Lane: Data, Decisions and Customer Experience in Formula 1 - with Ruth Buscombe (F1) & Elif Dogan (AWS)
AI on the Fast Lane: Data, Decisions and Customer Experience in Formula 1 - with Ruth Buscombe (F1) & Elif Dogan (AWS)

AI on the Fast Lane: Data, Decisions and Customer Experience in Formula 1 - with Ruth Buscombe (F1) & Elif Dogan (AWS)

Update: 2025-10-27
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How AI, data, and passion are redefining Formula 1: with Ruth Buscombe (F1) & Elif Dogan (AWS) on speed, innovation, and customer experience.

In this episode, Ruth Buscombe, F1 Strategist and AWS Motorsports Ambassador, and Elif Doğan, AWS Sports Lead, talk about the power of data, artificial intelligence, and storytelling in Formula 1.

What happens when 1.1 million data points per second are analyzed and every millisecond can decide between victory and defeat? How can technology empower drivers, engineers, and fans alike? And what can businesses learn from the world’s fastest sport about innovation, efficiency, and customer experience?

A fascinating conversation about precision, passion, and the future of human-machine interaction.

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In dieser Folge sprechen Ruth Buscombe, F1 Strategin und AWS Motorsports Ambassador, und Elif Dogan, Head of Media, Entertainment, Games, Sports, Retail bei AWS, über die Kraft von Daten, Künstlicher Intelligenz und Storytelling in der Formel 1.

Was passiert, wenn 1,1 Millionen Datenpunkte pro Sekunde analysiert werden – und jede Millisekunde über Sieg oder Niederlage entscheidet? Wie gelingt es, Technologie so einzusetzen, dass sie Fahrer:innen, Ingenieur:innen und Fans gleichermaßen begeistert? Und was kann die Business-Welt vom High-Performance-Sport lernen, wenn es um Innovation, Geschwindigkeit und Customer Experience geht?

Ein inspirierendes Gespräch über Präzision, Leidenschaft und die Zukunft der Interaktion zwischen Mensch, Maschine und Emotion.

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AI on the Fast Lane: Data, Decisions and Customer Experience in Formula 1 - with Ruth Buscombe (F1) & Elif Dogan (AWS)

AI on the Fast Lane: Data, Decisions and Customer Experience in Formula 1 - with Ruth Buscombe (F1) & Elif Dogan (AWS)