Aaron Gore

Aaron Gore, Vice President of the American Craft Beer Hall of Fame joins Herlinda Heras and Daedalus Howell on Brew Ha Ha. He is His personal website and his nickname are The Ale Chaser. In addition to his role with the American Craft Beer Hall of Fame, Aaron is VP of Sales & Marketing for The 5th Ingredient. They make customizable brewery management software.

Herlinda was at the Sonoma County Tourism annual meeting yesterday. She talked to Santa Rosa mayor Mark Stapp about coming on the Drive this Friday (tomorrow).  Herlinda is now a certified Health and Wellness coach. She will also be starting a Health and Wellness segment on the Drive, stay tuned for details.

Russian River Brewing Co. is open in Santa Rosa on 4th St. and at their big Windsor location. Visit their website for up-to-date hours, menus, beers and more.

Aaron Gore joins the conversation on the phone. The American Craft Beer Hall of Fame was founded about a year and a half ago. Its purpose is to memorialize and celebrate the people who made the craft beer revolution.

Visit our sponsor PizzaLeah in Windsor for the finest pizza menu, great beers and the most authentic flavors around! 🍕🍻

The 5th Ingredient

From Aaron’s perspective, the people starting in the craft beer business now, are more aware of the business realities of starting a brewery, than were the original home brewers. The software company The 5th Ingredient refers to the four ingredients listed in the famous German Reinheitsgebot, of water, malted barley, hops and yeast. The further ingredient would be the technology that makes the operation run as smoothly as it can. That is where modern software comes into the picture in the brewery.

The next list of inductees to the Hall of Fame will be announced in February 2026. Herlinda Heras is an elector.