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Most founders wait until they’re “big enough” to create systems, host conferences, or formalize franchise agreements—but that’s the wrong move. In this solo episode, I share how acting big early helps you simplify operations, strengthen culture, and increase long-term brand value.

I’ll walk through the real lessons I learned while building Frenchies, from hosting a three-unit franchise conference to creating standardized franchise agreements and saying no to misaligned franchisees.

What You’ll Learn:

• Why structure early creates freedom later
• How to start your franchise conference and council from day one
• The hidden value of having no exceptions in your agreements
• Why saying no to bad fits speeds up your long-term success
• How “acting big” can make your brand more valuable at exit

Time Stamps:

00:00 Introduction to the Franchise Scaleup Show

00:29 The Importance of Acting Big

01:02 Starting Small and Learning from Experience

03:56 Consistency in Agreements

05:14 Choosing the Right Franchisees

08:18 Benefits of Starting Early

13:35 Final Thoughts and Recommendations

14:22 Conclusion and Call to Action

If you’re growing your franchise, stop waiting for permission to act big. Start now. Build systems like a mature brand and watch your operations simplify.

Book your free franchise growth strategy call at guycoffey.com.

Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey