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What does it take to scale a brand from one location to hundreds without losing control? In this episode, I sit down with Jeff Dudan, founder of AdvantaClean and CEO of Homefront Brands, to talk about focus, leverage, and the mindset behind sustainable growth.

Jeff shares how he went from running a small painting business to franchising a national restoration brand — eventually refranchising all company-owned stores to accelerate growth. He breaks down what franchisors should focus on, how to evaluate opportunities, and why leadership is about clarity and discipline, not chaos and grind.

Key Takeaways:

• Why focus is the difference between growth and greatness
  
  
• How refranchising created scale for AdvantaClean
  
  
• The mindset shift from operator to enterprise builder
  
  
• Why unit economics define your future success
  
  
• How to use “Who, Not How” to scale smarter
  
  
• The power of purpose and philanthropy in business

Timestamps:

00:00 Introduction and Decision to Refranchise

00:22 Welcome to the Franchise Scaleup Show

00:52 Special Guest: Jeff Odin from Homefront Brands

02:19 Jeff Odin's Entrepreneurial Journey

04:16 Lessons from Advanta Clean

07:37 Mindset and Decision Filters for Entrepreneurs

12:54 The Importance of the Right People

16:34 Tools and Strategies for Business Success

20:51 Evaluating Career Opportunities

22:15 The Value of Time and Money

24:11 Philanthropy and Giving Back

29:58 Introduction to Home Front Brands

32:58 Key Factors in Franchise Success

38:35 Final Thoughts and Advice

If you’re a founder ready to grow but not ready to lose control, this episode is your roadmap. Learn from one of franchising’s best on how to build systems, lead with purpose, and scale with clarity.

Ready to go deeper? Book your free franchise growth strategy call at guycoffey.com and let’s build the infrastructure that matches your vision.

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