Getting into podcast advertising can be daunting for a brand, but this can be made significantly easier with the help of an experienced agency. When software firm Miro partnered with AdResults Media to leverage podcasting for their marketing needs, its strategy was initially focused more on performance-driven KPIs, but as results started being visible, it expanded towards brand marketing. 

Interestingly, Miro began with a host-read approach, shifted to a programmatic one in order to more accurately measure ROI, and then moved back to host-reads after establishing a more specific focus. This week, Adam Shepherd and Reem Makari are joined by Miro's head of offline and experimental media Brandon Lutz and Ad Results Media's chief revenue officer Teresa Elliott discuss their successes, learnings, and the future prospects of their partnership.

Hosted by Adam Shepherd and produced by Ollie Peart for Haymarket Business Media.

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