Lloyds and Spotify: Podcasts in the multi-channel media mix
Description
Podcasting is picking up more traction as a medium for brands looking to reach highly-engaged audiences, but for most advertisers, it’s going to form one arm of a wider multi-channel campaign, rather than running in isolation. However, while this is an effective strategy, it can be difficult to know where to start.
This week, Adam Shepherd and Rhianna Dhillon sit down with Vicky Handley, brand communications lead for Lloyds Bank, and Spotify’s head of sales for UK and Northern Europe Ed Couchman, to talk about how advertisers and media owners can collaborate on effective campaigns, why podcasts are perfect for brand-building, and how to meaningfully tie podcast campaigns into a wider media plan.
Hosted by Rhianna Dhillon and produced by Ollie Peart for Haymarket Business Media.
Hosted on Acast. See acast.com/privacy for more information.
United States
