This episode features Adam Graham from Gray Matters – a business development consultancy for agencies.
Alex and Adam cover how clients should respond to speculative approaches, how to innovate the pitch process for better results, and why you should be maintaining relationships with multiple agencies (not just your current partner!).
Adam also shared why he believed sales, PR and marketing must work together for ultimate success, how clients can get the best work, check an agency’s reputation, and gave further tips on how to determine if an agency is a good fit.