This episode features Phil Blackmore, the Co-Founder & Creative Partner at Create Health, an advertising and comms agency bringing creativity to healthcare marketing. Phil shares his opinions based on 20 years of experience in the agency space.

Phil speaks to Alex about his belief in the potential of creativity, which he utilises in his own work and encourages in others, including as a part of the initiative ‘Healthy Young Mind’ encouraging children to create solutions to the world’s big issues. He discusses what clients must be clear on to choose the right agency, how to determine an agency’s values and how to spot potential red flags.

Alex and Phil also discuss budgets, pitches, full service vs specialist agencies, and how culture impacts a business.