Adobe Acquires Semrush for AI-Optimized SEO
Update: 2025-11-19
Description
Adobes acquisition of Semrush signals a shift towards AI-optimized websites, as generative AI tools like ChatGPT, Claude, and Copilot drive significant traffic. Semrush, with its generative engine optimization (GEO), helps businesses track and improve website performance for AI engines. Adobes move aims to empower marketers with GEO as a new growth channel, enhancing visibility and customer engagement in the evolving digital landscape.
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