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When it comes to optimizing your ecommerce strategy, there is no doubt you need an analytics platform on your side.



Need help picking the right one for you?



In this episode, we go over the main differences between Adobe Analytics, and Google Analytics 4.





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Bookmarks:



00:00 - Intro

00:17 - What You Want from Your Analytics Platform

00:36 - The End of Universal Analytics

01:08 - Differences in Data Collection

02:00 - GA4: Event-Based Tracking

02:19 - Reporting: How Your Data Shows Up, and What You Can Do With it

03:27 - The Learning Curve

04:13 - Adobe Analytics: Page-View Approach to Tracking

05:12 - Segmentation Support

06:16 - Attribution

07:18 - Pricing Difference

08:22 - Adobe Analytics Integration in Other Adobe Tools

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Other eCommerce Resources:

SEMRush Tutorial for SEO

New Generative AI Tool, Adobe Firefly

SEO Tips for eCommerce Stores - Top 10, That No One Talks About!

Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis

How ChatGPT Changed SEO Forever

eCommerce Trends in 2023

Designing a High Converting eCommerce Store with an Agency

What's New in Adobe Commerce 2.4?

Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost

Proven Metrics for Your eCommerce Success Using AOV & CRO

The Rise & Fall of Peloton

Shopify Plus VS. Adobe Commerce

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IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.  

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