Top 10 Features of Adobe Analytics
Description
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Are Adobe Analytics's features perfect for your business?
We dive into the top 10 reasons this analytics platform is one of the most powerful options on the market.
But is it good enough to replace Google Analytics?
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Bookmarks:
00:00 - Top 10 Features of Adobe Analytics
00:27 - 1. Real-Time Data Processing
01:31 - 2. Ease of Sharing Reports and Data Across Teams
02:26 - 3. Segmentation Made Highly Customizable
03:11 - Should You Replace Google Analytics 4 with Adobe Analytics?
04:54 - 4. Calculated Metrics
05:41 - 5. Freeform Tables
06:24 - User Interface: Google Analytics VS Adobe Analytics
07:40 - 6. Flow Reports & Visualizations
08:37 - 7. Fallout Reports
10:30 - 8. Latency Analysis with Cohort Tables
12:24 - 9. AI Features: Anomaly Detection
14:56 - 10. Attribution Models
16:27 - Bonus Point: Seamless Integration
17:36 - Which Companies Can Benefit from Adobe Analytics?
18:21 - Adobe Analytics Pricing
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