Adopt or Be Forgotten: The Peer Pressure Problem
Description
On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Carol Keese, VP for Communications and Chief Marketing Officer at the University of Oregon, to explore what happens when fear—not clarity—drives AI strategy. This conversation dives deep into the dangers of AI copycat culture, the hype cycle gripping higher ed, and the critical importance of grounding decisions in institutional values. Tune in to learn why now is the time for thoughtful, strategic adoption—not reactive moves.
Related Articles:
In the Room Where It Happens: Generative AI Policy Creation in Higher Education
Marketing and Enrollment Management AI Readiness Report 2025
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Mallory Willsea
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