In this week's episode of This Week, Next Week, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah dive into the latest developments shaping media, entertainment, commerce, and economics.

From the impact of potential U.S. tariffs on European alcohol imports to the evolving creator economy, we break down how these shifts are influencing advertisers and consumers alike.

00:00 - Introduction & Topics Overview

01:10 - Alcohol Tariffs: Europe vs US Trade Tensions

04:30 - Impact of Tariffs on Alcohol Advertising Budgets

08:15 - Spotify's Loud and Clear Report: Artist Royalties

11:45 - Music Streaming Trends: Growth and Challenges

14:20 - The Creator Economy: MrBeast and Media Upfronts

17:05 - Defining the Creator Economy

20:40 - Recommendations: Playground Book, Big Technology Podcast

23:10 - Roblox, AI, and Gaming Innovation

Some links:

• GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/

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