Advertising and Marketing in the Real World of AI
Description
We have a chat with Chief Strategy Officer, Pagogh Cho with Adcetera about how AI is actually showing itself right now, and how it is and can be used as a tool to help you be a "creative conductor", and other hot topics.
ADCETERA
https://www.adcetera.com
PAGOGH CHO SOCIALS
LINKEDIN @pagogh
INSTAGRAM @pagogh
THE SHOW 713 SOCIALS:
INSTAGRAM @theshow713
FACEBOOK @theshow713
TWITTER @theshow713
CHAPTERS:
(00:00 ) Intro
(00:52 ) Welcome
(01:40 ) AI Prompt Engineer, the new job role in town
(05:07 ) How AI works
(06:27 ) Can AI create something new?
(09:20 ) Grading AI
(13:22 ) Trusting Ads in an AI World
(17:55 ) Calling BS on AI
(21:25 ) AI moves us from search to find
(23:02 ) AI — Remove or Enhance Creativity
(27:09 ) Personalized Marketing
(33:56 ) Risk of Brands Expanding Beyond Core Audience
(40:05 ) Influencer Marketing & Employee Advocates
(46:15 ) Attention Metrics
(49:13 ) AI Helps Marketing Agencies
(52:07 ) AI in Commercials - YPP Agency
(54:53 ) Client Interest vs Agency Interest
(57:35 ) Adcetera Crystal Awards
(58:39 ) HBO to HBO Max to Max
United States
