In this inspiring episode of The UK Flooring Podcast, Tom Cockerill sits down with the owner of Against the Grain Flooring Stuart Lawler to uncover the passion, precision, and persistence behind one of the UK’s most respected bespoke flooring businesses. From the first plank laid to the final polish, discover how dedication to detail and a love for the craft have built a reputation that truly stands out in the industry.

Whether you’re an installer, retailer, or someone dreaming of starting your own flooring business, this episode is packed with lessons on craftsmanship, customer service, and business growth.

What’s Inside:

• The journey from start-up to established flooring brand.
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• How Against the Grain approaches bespoke flooring projects for both domestic and commercial clients.
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• Lessons in managing client expectations and delivering exceptional results.
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• The tools, materials, and techniques that make their work stand out.
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• Tips for building a business based on quality and trust.

Guest Information: https://www.againstthegrainflooring.co.uk/

This Episode is Brought to You in Partnership with The Flooring Show

The UK’s biggest flooring event is back in Harrogate from the 21st - 23rd September 2025 and you’re invited. From retailers and contractors to designers and distributors, The Flooring Show brings the entire industry together for three packed days of inspiration, innovation, and networking. And best of all? It’s completely free to attend.

GRAB YOUR FREE TICKETS HERE: https://invt.io/1fxbk9pmhtp 

Stay in the loop:

Instagram: @theflooringshow

LinkedIn: The Flooring Show

Website: https://theflooringshow.com 

We Are Recording Live At The Flooring Show

Come and find us on Stand Q112 and be part of the action. Got a story to share, an insight to shout about, or something the industry needs to hear? Book your live podcast recording below and join in the conversations that are shaping the future of flooring.

• 45 minute full length sessions - https://calendly.com/d/csdb-nj3-wm4/the-uk-flooring-podcast-live-at-the-flooring-show
• 15 minute mini sessions - https://calendly.com/d/csxh-h6p-rb6/the-uk-flooring-podcast-live-mini-series

Where to Find Us:

• Website: https://theukflooringpodcast.co.uk/
• Instagram: https://www.instagram.com/theukflooringpodcast/
• Facebook: https://www.facebook.com/theukflooringpodcast

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