From Pubs & Horses to Hardwood Empire, a 20 year wild ride
Description
What does it take to run one of Ireland’s most trusted hardwood flooring businesses? In this week’s episode, Sarah speaks with Siobhan Smyth, co-founder of Floorstore Direct, about her path from hospitality to hardwood and how she and her team built a brand rooted in quality, trust, and relentless education.
What’s Inside:
- Siobhan’s journey from working with showjumpers and running a pub to launching a flooring company
- How she developed product knowledge, built trust with customers, and created a high-end showroom experience
- The power of aftercare: why Floorstore Direct offers lifelong maintenance and support
- Big lessons from 20 years in business, including weathering the 2008 recession and scaling through e-commerce
- Her mission is to bring more training and qualifications to the flooring industry
Memorable Quote:
"If you love hardwood floors, you need to go for hardwood floors. In ten years, you can sand and change the look but you’ll still have a floor that lasts a lifetime."
Guest Information:
Siobhan Smyth – Floorstore Direct
🔗 Website: https://floorstoredirect.ie/
🔗 LinkedIn: https://www.linkedin.com/in/siobhan-smyth-marketing/
Produced By Cockerill & Co
- Reach out on 01325 952548 or email hello@cockerillandco.co.uk
- Website: https://www.cockerillandco.co.uk
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Where to Find Us:
- Website: https://theukflooringpodcast.co.uk/
- Instagram: https://www.instagram.com/theukflooringpodcast/
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