Agency bosses talk tough over principal media
Description
It's earnings season and the publicly listed agency groups have been more expansive about their "proprietary media" or "principal-based media" products.
Jack Benjamin and Omar Oakes discuss why this is important to these companies' growth and what it means for advertisers that may or may not wish for their media to be bought this way.
They also discuss Netflix's earnings and its future as an ad seller and gaming provider, the latest Rajar listening figures, increased losses for Sky and why Joker sequel Folie à Deux is bombing at the box office.
Highlights:
01:10 : Earnings comparison: WPP, Publicis Groupe, Interpublic and Omnicom
15:15 : Rajar top takeaways
16:20 : Sky's losses and its two big content challenges
25:00 : Netflix earnings
34:10 : IPA Bellwether: why are marketers cautious about the UK right now?
39:00 : Joker: Folie à D'oh
Related articles:
Losses mount at Sky ahead of WBD showdown
Netflix CEO: ‘Work still ahead of us’ to improve ad offering
IPA Bellwether: Media budgets to expand despite total marketing ‘on ice’
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