Why the future of media is in Manchester
Description
Jack Benjamin and Omar Oakes report highlights from The Media Leader's first outing in Manchester!
The Future of Media Manchester attracted around 600 people on 26 September and included ITV and Coronation Street's "big sell", Manchester City FC's fledgling operation as an in-house production company and advertising consultancy and, of course, a special Manchester edition of "Who Wants to be a Media Leader?"
Jack and Omar discuss why there is still a big regional imbalance in UK media and advertising, with one agency boss estimating that £250m has been lost by Manchester agencies to London shops in the last three years.
There will be more reports from The Future of Media Manchester over the next few days but, in the meantime, check out the agenda for the event.
Interested in being involved next year? Email us: team@uk.adwanted.com.
---
Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media.
LinkedIn: The Media Leader
YouTube: The Media Leader
United States
