Agentic AI versus human travel advisors
Description
We're focusing on an emerging branch of artificial intelligence called agentic AI – that is, an AI tool that can, essentially, act like a booking agent, all the way up to making a reservation on the traveler’s behalf. It acts like an agent – but is it a threat to human travel advisors? And what does agentic AI mean for the OTA model, supplier customer service and travelers themselves?
On this episode, McKinsey and Co.’s Vik Krishnan and Travel Weekly aviation editor Robert Silk talk with host Rebecca Tobin about the latest developments in agentic AI and travel and where the technology could lead us.
This episode was recorded Nov. 21 and has been edited for length and clarity.
Episode sponsor
This episode is sponsored by Windstar Cruises https://www.windstarcruises.com
Related links
Agentic AI turns searches into sales https://www.travelweekly.com/Travel-News/Travel-Technology/Agentic-AI-turns-searches-to-sales
Hotel and flight bookings are coming to Google's AI Mode https://www.travelweekly.com/Travel-News/Travel-Technology/Hotel-and-flight-bookings-coming-to-Google-AI-Mode
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