Speaking the language of luxury travel -- a Summer Series episode
Description
Travel advisors are often encouraged to seek out the more stable, and more lucrative, luxury market. But one question you might not have asked yourself is: What if you can’t speak the language? There’s definitely a right way to communicate with luxury-market clientele, both obvious and subtle.
On this episode host Rebecca Tobin and senior editor Jamie Beisiada talk with travel experts from Embark Beyond: CEO Jack Ezon and advisor Laura Worth, who have identified this challenge – and created a series of training modules to help advisors follow the Billionaire’s Calendar; converse beyond travel in art, fashion and yachts; how to read luxury-brand tea leaves; and ways advisors can “fake it till they make it.”
Episode sponsor
This episode is sponsored by Travel Insured International https://www.travelinsured.com
Summer series:
This episode is part of our annual Summer Series, where we feature some of our favorite recent Folo by Travel Weekly discussions. This episode was recorded March 7 and has been edited for length and clarity.
Related links:
Learning the language of luxury https://www.travelweekly.com/Luxury-Travel/Learning-the-language-of-luxury
The surge in the six-figure vacation https://www.travelweekly.com/Travel-News/Travel-Agent-Issues/The-six-figure-vacation-surge
Embark Beyond on Travel Weekly's Power List https://www.travelweekly.com/Power-List-2024/Embark-Beyond
Laura Worth of of Art & Travel https://www.artandtravel.net/
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