In this episode of Create Like the Greats, Ross Simmonds and Alessandra Colaci of Humans + AI delve into the world of AI and its vast potential in marketing. They explore how AI can elevate productivity and drive innovation in marketing strategies. They discuss various aspects of integrating AI into marketing practices, from harnessing existing data to overcoming resistance. Additionally, they delve into specific applications such as AI in sales, creativity, e-commerce, and content creation. Throughout the conversation, they highlight the importance of understanding AI's capabilities and embracing its role in shaping the future of marketing.

Detailed Breakdown 

1. Harnessing Existing Data for AI:

Leveraging customer data, use cases, and personas can inform AI-driven decisions, enhancing marketing strategies through valuable insights. Chat GPT facilitates data conversations, enabling analysis and extraction of information based on natural language patterns, thereby improving insights.

2. Sales and AI:

AI tools empower salespeople by enhancing efficiency, identifying the right contacts, and analyzing successful approaches for improved results.

3. Standing Out with AI:

AI-powered marketing serves as a unique differentiator, augmenting human efforts to achieve greater success and productivity. Shifting from repetitive tasks to strategic and creative work is essential. AI can free up time for deeper and more meaningful endeavors.

4. Overcoming Resistance to AI:

Resistance to AI often stems from fear or uncertainty, which can be overcome through education and understanding of its capabilities.

5. AI in Creativity:

AI assists agencies in generating a high volume of creative ideas. Tools like Runway and Mid Journey enable image animation for creative projects. While voice-over tools enable storytelling, meditation audio, and creation of company spokespersons.

6. Mailshake's AI Content Creation:

Mailshake offers AI-powered content creation tools for email marketing, emphasizing the importance of continuous improvement in outreach and marketing efforts.

Resources:

ChatGPT: chat.openai.com/

Midjourney: midjourney.com/

Runway: runwayml.com/

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