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All You Need is Love: How Geneva Watch Week Reignited my Love for Watches and Watchmaking

All You Need is Love: How Geneva Watch Week Reignited my Love for Watches and Watchmaking

Update: 2024-04-22
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I have to admit, coming into Geneva Watch Week I was jaded. I was burnt out on the watch industry. I was feeling uninspired. In fact, the long winter of no new releases that I wrote about in my What’s Changing in Collecting in 2024 even caught me up. Landing in Geneva on Monday morning, I was prepared to be uninspired by releases during Watches & Wonders and the entire Watch Week.




But then, everything changed.






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All You Need is Love: How Geneva Watch Week Reignited my Love for Watches and Watchmaking

All You Need is Love: How Geneva Watch Week Reignited my Love for Watches and Watchmaking

Todd Searle