DiscoverCRAFTEDAmanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible
Amanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible

Amanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible

Update: 2025-12-10
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Amanda Thomson loved enjoying a glass of wine to wind down the evening, but she also needed to be high-functioning first thing in the morning. That craving led to the 2019 release of Noughty Non-Alcoholic Sparkling Chardonnay, Thomson’s award-winning attempt to fill a massive gap in the industry. Eli sat down with Amanda to discuss what makes Noughty “wine, just better”; the differences between the American and European markets; and some of the most challenging aspects of creating a product line that has come to define quality N/A wine. 

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TOPICS & TIMES:

A Brief History of Noughty Wine (3:54 )

Champagne (11:12 )

The difference Between European & American Drinking Culture(14:52 )

Defining NA Wine (20:35 )

Reds (25:03 )

Challenges Making Sparkling White (34:57 )

NA State of the Union (35:46 )

Being the OG Brand Everyone is Chasing (42:13 )

New Products (47:00 )

Hard Work Pays Off (50:33 )

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Amanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible

Amanda Thomson on How Noughty AF Wine is Achieving the Seemingly Impossible